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Hothouse Chicago

    HotHouse is a 30 year old Arts and Culture landmark in Chicago that was an unfortunate casualty of the millennial recession. It is now building a new site for its multi-disciplinary programs in Chicago. The concept includes a performing arts center, restaurant, green space, artists in residence space and other elements to create a "sanctuary for progressive culture". Through the Taproot Foundation, I volunteered my time to work with the CEO and affliates and create a promotional video and a marketing and buisness plan qua guidebook for potential shareholders and grant adjudicators. The result was a success — we plan to go on to a rebranding project which will include all wayfinding signage for the new property and promotional materials, as well as a complete redesign of their website.
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